brenden kennedy
Brand and digital strategist · Los Angeles
I’m Brenden Kennedy. I help companies, campaigns and causes work out what to say, who needs to hear it, and how to make them care. Today I do that at Victor/Victoria, the consultancy I run with Vicky Law.
I learned brand in fashion. Fifteen years at American Eagle, Tommy Hilfiger, Aerosoles and Donald Pliner, in New York, Bangalore, Hong Kong and Los Angeles, taught me that a brand is a promise kept in every window, box and post.
Now I take that into harder rooms: the fight for America’s wolves with Team Wolf, Howling For Wolves and Earthjustice Action, the marketing for Focused On Nature, and wayOUT, the LGBTQ+ youth foundation I lead as President.
victor/victoria
The strategy-led brand, content and digital consultancy I run with Vicky Law. It is where my best work is now.
Ego & humility
Conviction about the idea. Openness about where it comes from. The best idea should always win.
What I do
- StrategyWho to reach, what to say, and what each channel is for.Pfizer’s retail investor program; the digital campaign behind Minnesota’s bill to ban wolf hunting.
- BrandIdentities built from nothing or rebuilt: names, marks, voices, brand books.Donald Pliner’s rebrand; Howling For Wolves from a single logo; Team Wolf’s 2026 look.
- Campaigns and contentFrom the plan to the post to the comments, paid and unpaid.Team Wolf: 11.7M impressions in a year with $0 on ads.
- ReputationHolding the line when the story turns.California Forever, through the pulled ballot measure.
- SpacesStores, windows and events, where a brand meets people.1,000+ points of sale across Asia Pacific for Tommy Hilfiger; CRAFT’s new store concept for China and Taiwan; a night at Bagatelle for Aerosoles.
AlsoBrand strategy · Creative direction · Content strategy · Digital and social · Reputation and crisis · Audience growth and media · Advocacy and conservation · Websites · Campaigns and production · Retail and visual merchandising · Styling