Brenden Kennedy
Brand and digital strategist

I help companies and causes figure out who they are and what they stand for, say it plainly, and make people care.

A recovering fashion executive turned brand strategist.

A recovering fashion executive turned brand strategist

Off the clock: obsessed with interior design, my dog Champ Ainsley, and Diet Coke culture.

What I doExpertiseFifteen years learning how to build a brand. Now I build them for companies and causes.
Brand and communications strategyCreative and art directionContent strategySocial media and community managementPaid media and audience growthWeb design and UXReputation and crisis managementAdvocacy and political campaignsPhoto and video campaigns and production
What I doExpertiseFifteen years learning how to build a brand. Now I build them for companies and causes.
Brand and communications strategyCreative and art directionContent strategySocial media and community managementPaid media and audience growthWeb design and UXReputation and crisis managementAdvocacy and political campaignsPhoto and video campaigns and production
2005–2010American Eagle OutfittersVisual Merchandising & Styling, Martin + OsaVisual merchandising, styling and pop-up stores in Manhattan.
New York
Martin + Osa store
Martin + Osa store
Martin + Osa store
2010–2011Freelance stylingWeb Stylist & Styling AssistantWeb styling, market work, and on set.
LOFTLancômeTheoryideeliMagaschoni
New York
On set for Lancôme Trésor
Magaschoni
2011–2015Tommy HilfigerVisual Merchandising & Creative Services, Asia Pacific1,000+ points of sale across 14 Asia Pacific markets.
New YorkBangaloreHong Kong
See the work →
Tommy Hilfiger store
Tommy Hilfiger store
Tommy Hilfiger store
2015–2017AerosolesVP Consumer Experience & Creative ServicesA team of 20 across creative, marketing and production. 12–18 catalogs a year.
New York
See the work →
Aerosoles catalog cover, September 2017
2018–2020Donald PlinerVP Marketing & Creative ServicesA new logo, a new look and an in-house studio: four times the assets for a tenth of the production cost.
New YorkLos Angeles
See the work →
Donald Pliner Spring 2019 campaign
2021–now · Victor/VictoriaOur own companyCo-Founder, with Vicky LawThe strategy-led brand, content and digital consultancy we run together.
Los Angeles
See the work
I · The work that built me

Same skills Any industry

Fashion is where I learned to make people want something and to put it in front of them. That works everywhere. I've used it to win over investors for Pfizer, residents for California Forever, donors for wildlife and shoppers across Asia. Somewhere along the way I became an accidental environmentalist. Give me a new industry and I'll learn it.

II · The work I build now · 01 / 05team wolf
Advocacy to restore and strengthen wolf protections.Brand, digital and social strategySee the work →
II · The work I build now · 02 / 05focused on nature
Prince Hussain Aga Khan's conservation organization.Marketing leadSee the work →
II · The work I build now · 03 / 05aspire brandsWith CRAFT.
A Swedish athletic brand breaking into Asia.Store Concept, Visual Merchandising & Window Consultant, Asia PacificSee the work →
II · The work I build now · 04 / 05earthjustice action
The advocacy arm of one of the largest environmental law firms.Digital strategy, content and paid socialSee the work →
II · The work I build now · 05 / 05wayOUT
An all-volunteer 501(c)(3) funding LGBTQ+ youth programs.President · national board since 2019See the work →
II · The work I build now

A selection, as one half of Victor/Victoria

Brands, causes and campaigns.

See the corporate work at victor-victoria.com.

#RelistWolves posters on a New York street wallFish over a coral reef in IndonesiaThe CRAFT store conceptThere’s still hope in the courts: an Earthjustice Action postOn stage at the wayOUT Gayla, November 2024

The corporate work lives at Victor/Victoria

The strategy-led brand, content and digital consultancy I run with Vicky Law.

Visit victor-victoria.com
PfizerExpedia GroupKekst CNCCalifornia ForeverTusk Strategies
Behind the scenes

On set or at my screen, I bring fashion's energy to everything I do