Brenden Kennedy · Brand & Digital Strategist

Brand and digital strategist

I help companies and causes figure out who they are and what they stand for, say it plainly, and make people care.

A recovering fashion executive turned brand strategist.

A recovering fashion executive turned brand strategist

Off the clock: obsessed with interior design, my dog Champ Ainsley, and Diet Coke culture.

What I doExpertiseFifteen years learning how to build a brand. Now I build them for companies and causes.

Brand and communications strategyCreative and art directionContent strategySocial media and community managementPaid media and audience growthWeb design and UXReputation and crisis managementAdvocacy and political campaignsPhoto and video campaigns and production

What I doExpertiseFifteen years learning how to build a brand. Now I build them for companies and causes.

Brand and communications strategyCreative and art directionContent strategySocial media and community managementPaid media and audience growthWeb design and UXReputation and crisis managementAdvocacy and political campaignsPhoto and video campaigns and production

2005–2010American Eagle OutfittersVisual Merchandising & Styling, Martin + OsaVisual merchandising, styling and pop-up stores in Manhattan.

New York

2010–2011Freelance stylingWeb Stylist & Styling AssistantWeb styling, market work, and on set.

New York

2011–2015Tommy HilfigerVisual Merchandising & Creative Services, Asia Pacific1,000+ points of sale across 14 Asia Pacific markets.

New YorkBangaloreHong Kong

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2015–2017AerosolesVP Consumer Experience & Creative ServicesA team of 20 across creative, marketing and production. 12–18 catalogs a year.

New York

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2018–2020Donald PlinerVP Marketing & Creative ServicesA new logo, a new look and an in-house studio: four times the assets for a tenth of the production cost.

New YorkLos Angeles

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2021–now · Victor/VictoriaOur own companyCo-Founder, with Vicky LawThe strategy-led brand, content and digital consultancy we run together.

Los Angeles

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I · The work that built me

Same skills Any industry

Fashion is where I learned to make people want something and to put it in front of them. That works everywhere. I've used it to win over investors for Pfizer, residents for California Forever, donors for wildlife and shoppers across Asia. Somewhere along the way I became an accidental environmentalist. Give me a new industry and I'll learn it.

II · The work I build now