branding.
re-brands, brand books, & design briefs
digital marketing & execution.
website & e-mail planning, storytelling, design & custom pages
site redesigns
Led redesign of Aerosoles.com & DonaldPliner.com optimizing usability while elevating look and feel. Ultimately drove stronger conversion and created improved experience.
homepage layouts
Directed content and design of homepage storytelling and promotions.
e-mail execution
Created and executed e-mail marketing plans and calendar from start to finish including collections, trends, promotions & stories.
custom pages
Developed visual language and educational pages for Aerosoles customer to learn more about "Aero-Tech" the proprietary comfort technology found in Aerosoles footwear.
CHECK OUT THE AERO TECH VIDEOS
social media
Created social media strategy including brand showcase, storytelling, & community management for Aerosoles, Donald Pliner, & wayOUT.
